Understand how small and mid-sized businesses can leverage shipping in the age of Amazon.

While smaller players in online retail are increasingly well positioned to compete with Amazon on free shipping, challenges such as shipping costs and gaps in customer communications still remain.

This has set off a race in the shipping industry: established shipping carriers are creating new services for small retailers, while shipping startups aiming to address the same market are growing in numbers.

Key takeaways from the 2018 report

  • Free Shipping: Two-thirds of small and medium-sized retailers offer some type of free shipping.
  • Returns: The percentage of online retailers that offer free returns increased by 10% over the previous year.
  • Delivery times:While 15% of shoppers want same or next-day delivery, according to the survey, just one percent of online retailers we surveyed are offering it.
  • Shipping costs: More than 75% of retailers say shipping costs are their biggest challenge for their business, a 7% increase from the year before.

About Shippo

Founded in 2013, Shippo provides a leading web app for shipping designed for growing small and medium-sized online retailers; and connects seamlessly to e-commerce platforms, marketplaces, and warehouses. The company helps more than 35,000 business get real-time shipping rates, print labels, automate international paperwork, track packages, facilitate returns and more. Shippo's multi-carrier platform provides access to 50+ carriers and helps businesses navigate the complexities of shipping so that they can achieve their highest potential. To date, the company has helped businesses ship more than 80 million packages.

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